Real Estate Marketing Case Study
How KM Realty Turned a Limited Digital Presence Into Measurable Local Visibility.
KM Realty Group LLC already had the real estate experience and local reputation. What it needed was a digital presence that made that expertise easier to find, trust, and choose.
KM Realty Group LLC · Chicago, Illinois · Working with our team since 2021
Increase in calls from Google Business Profile
Increase in direction requests from Google
Improvement in average Google search position
Google Business Profile: 2026-04-01 to 2026-07-31 vs 2025-04-01 to 2025-07-31. Google Search Console: 2025-05-01 to 2025-10-31 vs 2026-03-01 to 2026-08-31.
The Client
Since 2021, hear it directly from Tammy.
Real results matter. So does the experience of building them. Hear from Tammy Jackson, Managing Broker of KM Realty Group LLC.
The Challenge
KM Realty had the experience. Its digital presence didn’t reflect it.
When we started working with KM Realty Group LLC in 2021, the brokerage already had the real estate experience and local market knowledge behind the business.
But online, that wasn’t coming through.
The website was basic and primarily served as a presentation site. It wasn’t responsive, had no clear conversion paths or calls to action, and wasn’t built to generate business.
KM Realty wasn’t ranking for the Chicago searches that mattered. Its Google Business Profile wasn’t being actively managed. Social media was inconsistent, and Managing Broker Tammy Jackson hadn’t yet built a strong personal brand online.
Most importantly, the digital presence wasn’t consistently creating meaningful opportunities for the business.
The opportunity was bigger than redesigning a website or improving a few Google rankings.
KM Realty needed a digital presence that made the brokerage easier to find, easier to trust, and easier to choose.
The Strategy
We didn’t treat SEO, Google, the website, and branding as separate projects.
Real estate prospects search, compare, visit websites, read reviews, research the broker, and encounter the brand across multiple channels.
So we focused on building one connected digital presence around KM Realty.
Built around real estate intent.
We strengthened the website around the searches that mattered to KM Realty’s Chicago market.
That included site structure, on-page SEO, local targeting, internal linking, real estate content, and ongoing optimization informed by search performance.
From a listing into an active marketing asset.
KM Realty’s Google Business Profile became an active part of its marketing rather than a profile that simply existed.
We worked consistently on services, categories, content, photos, local relevance, reviews, and profile optimization.
The website evolved with the brokerage.
The website moved beyond being a basic presentation site into a stronger marketing asset.
Responsiveness, SEO structure, content, user journeys, calls to action, and conversion opportunities were improved.
We made the person behind the brokerage more visible.
Tammy’s experience and expertise were already there. The opportunity was making more of that expertise visible online.
Real-estate-focused content and personal branding strengthened Tammy’s presence while reinforcing KM Realty’s company brand.
The Impact
Better visibility started producing more meaningful actions.
The biggest change wasn’t simply more impressions. People were increasingly taking action after discovering KM Realty online.
Source: Google Business Profile. 2026-04-01 to 2026-07-31 vs 2025-04-01 to 2025-07-31.
Organic Search
KM Realty became easier to find for the searches that matter.
Search visibility strengthened while organic visitors became more likely to click through to KM Realty.
Average Google search position
Google Search Console: 2025-05-01 to 2025-10-31 vs 2026-03-01 to 2026-08-31.
The Website
Getting found matters. What happens after the click matters too.
KM Realty’s website evolved from a basic online presentation into a stronger digital marketing asset supporting visibility, credibility, engagement, and conversion.
Google Analytics: 2025-05-31 to 2026-08-31.
Personal Branding
People don’t only choose brokerages. They choose people.
Tammy’s experience and market knowledge already existed. The opportunity was making more of that expertise visible online.
By strengthening Tammy Jackson’s personal presence alongside KM Realty, we helped build both company credibility and personal trust.
The Partnership
A partnership built since 2021.
Our relationship with KM Realty began through SCI Digital in 2021. Today, our real estate marketing work continues through Local Visibility Lab, our specialized real estate marketing brand.
Build the digital foundation.
Website, SEO, Google visibility, content, and social became part of a coordinated strategy.
Strengthen local authority.
Continued SEO, Google Business Profile management, content, website improvements, and consistent visibility.
Use the data to find the next opportunity.
Search performance, personal branding, local visibility, and ongoing optimization continue to shape the strategy.
From the Client
“They changed the whole scope of my business, how I market, when I market. I turned it over to them, and I tell you, it’s the best thing I could have done.”
Your Turn
Your expertise already exists. The right people need to see it.
Local Visibility Lab helps real estate agents, brokers, teams, and brokerages connect SEO, Google, websites, content, and personal branding around one objective.